There is nothing that moves, affects and changes like a good story. A story can impact and spur to action and even build mountains. Let me give you a reason why storytelling vs corporate speeches can win you many clients and also improve your team.
To drive a company often requires leaders to sit in front of the train and work together to pull everything and everyone in the same direction. The issue is that a company seldom has a problem free ride and continuously straight rails. Once in a while there comes a dark tunnel and in worst case there is an unseen sharp curve after a bumpy moment. Also, the people in front see and experience everything much sooner then the rest.
How can all passengers get the same view despite of where they are sitting?
All companies and organizations have a history worth telling: success stories, failures, mistakes, heroes, happy moments, visions and much more. When those truthful histories are used it can be a powerful compliment to the part of a company that cannot be communicated so clearly. One could say that corporate storytelling “humanizes” the brand and gets the organization much more united. It also eases the right recruiting, adds value to the products ,services and much more.
In other words, the people in front need to go back in the train and explain the story to the rest.
Have you heard it before ? So what are you waiting for…